***This projects is one of the 44 projects selected for the Design Preis Schweiz 2019/20, and the winner for the category Young Talents***
COMMENTS OF THE JURY → "The idea of a variable typography against the background of the technical development of screens over the last few years makes sense and appears absolutely urgent. Apart from this quality, the project impresses through the care, enormous effort and skilled confidence, with which it was carried out. The proposed and exemplary interaction achieved between the surrounding brightness and typography is convincing, even if the technical implementation of the software and hardware perhaps still needs to be refined. The greatest merit of Genoma Grotesk exists in the fact that with this fundamental work has defined a completely new, forward-looking area of work for visual design and contemporary typography. Something like this doesn’t succeed every day!"
[Still in progress] Genoma Grotesk® is a variable font and a new typographical invention, it is a promising look to the future with regard to the adaptability of a font. Genoma Grotesk® is a technology which allows to adapt fonts on screens, digital posters and other kinds of support basing itself on external inputs such as light, sound and movements; solving various problems related to digital schemes in urban environments, like readibility, while also offering interactive, more visible, attractive and impactful advertising. It changes its own thickness basing on the external light in order to be always clearly visible and understandable on screens and digital posters located in the urban environment. Moreover, Genoma is able to offer a captivating and interactive communication which gives to the users the possibility to create their own variation of the font.
The project consist in:  Design of the typeface  Interaction with light using Arduino  Documentation video  Design and layout of the specimen (book and poster series)
→MINI–WEBSITE →VIDEO test